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The Crystal Ball – How Might Linkedin Evolve in the Future?

31 August  2008 ~

Linkedin’s Future??? This is probably the $1 billion question that Linkedin is answering internally and boy do we wish we had a crystal ball to forecast this.  Let’s start our analysis for this by looking at a possible strategic direction the company may entertain and progress with our analysis down to the user level.

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Five Steps to Using Social Media to Enhance Your Growth Potential

3 August  2008 ~

Five Steps to Using Social Media to Enhance Your Growth Potential Over the last couple of weeks, I have met with people that are working on some very interesting things.  One of the most interesting meetings I participated in, consisted of a “deal broker” that has sold tens of millions over the last two decades and “a business relationship broker” that has built a very powerful networking group.  The people I met with were highly energetic, initiative driven individuals who are building out their revenue plan including beginning to leverage social media.  A big topic for discussion in that meeting as well as almost all the others I’ve been part of recently was, “what can I do via the web to enhance growth potential”?

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If the Future is Paperless. How Can Newspapers Continue to Profit?

27 July  2008 ~

1newspapers.jpg From time to time, we are going to take an in depth look at specific business verticals and discuss how key elements might impact their future.

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Growing Your Business. The Secrets of Successful Masterminding.

20 July  2008 ~

mastermind.jpg On a day to day basis, we are so busy running our businesses that we often get a little too close to our business.  We end up seeing the eyelash on a gnat but we don’t see the bird about to gobble up the gnat.  Rough metaphor, but it highlights a challenge many of us face as business leaders and that is, we are so stuck in the details that we can’t see the bigger picture.  What if you had a group of success-oriented professionals that can function as your “reality-check” and help you see things you might overlook or come up with ideas that you may not think of?

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26 Personal Branding Tactics to Enhance Your Chances for Success Using Linkedin.

13 July  2008 ~

cfo-post-linkedin.jpg Why are you on Linkedin?  On the surface, this seems to be a simple question, only 5 words and none were larger than 10 letters long.  But it seems that whenever I ask that question, I’m asking something on par with the existential question of what is the meaning of life because the response I get 9 times out of 10 is a contemplative silence.  So I try to break the uneasy silence by asking another question, “what was your encouragement to register on Linkedin”, and with that usually a big smile appears and they say, “oh, I received an invitation to sign up”.   To which I reply, “that’s great, what are your goals for being registered on Linkedin”?  This time the responses range from that contemplative silence to the ambitious, “gain more clients”. 

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The CFO Strategist First Half 2008 Summary – Five Key Articles

29 June  2008 ~

638594_sitewards_office.jpg Well, the first half of 2008 is just about in the books.  The economic issues that the country is facing in this presidential election year, has created an enormous amount of uncertainty.  Uncertainty tends to create a lot of angst, much of it deserving, but angst none the less, can cloud our ability as business leaders to think clearly and sometimes prevent us from seeing the forest through the trees.  As we embark into the remainder of 2008 and this “period of uncertainty”, perhaps we should stop, take a deep breath and “revisit things” that perhaps we didn’t spend enough time on before.  To contribute to the theme of stopping and revisiting, this post will take a brief look back at 5 key articles from the first half of 2008.

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Why Do I Need to Budget? 11 Steps to Help Your Business Grow!

22 June  2008 ~

Corporate Budgeting It’s officially summer right now and with that change of season, comes another season that many of us dread… Budget Season! Did you know that only 1 in 3 companies enjoy an “accurate forecast” (accurate is defined as having actual results that are within 5% of projection)? Budgeting in general, is like having a GPS for your business.  If your GPS weren’t accurate, wouldn’t you fix it or would you rather continuously end up in the wrong place?  Forget about the dread and dismal results, these can be fixed and yield big improvements in your business.

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“Linkedin 101” – 101 Tips to Enhance Your Use of LinkedIn – Part 1

15 June  2008 ~

linkedin tips Linkedin is a business tool just like your cell phone or your PDA.  It is not a magic elixir. It can function exceptionally well in a variety of ways but it can’t be everything to everyone.  Even with over 25 million users, people are still trying to figure out the most effective ways to use it.  One thing is for sure, it functions best as a “precision-type” tool, (i.e. reach a specific person, learn a specific bit of info).  If you are looking for something to “carpet bomb” and work as a mass market broadcast, there are more effective tools than Linkedin.  So… let’s jump in and take a look at 101 tips to help make your Linkedin experience as effective as possible.

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Two Questions About Social Media that Seem to Come up Again and Again.

8 June  2008 ~

Social Media Questions I’ve co-hosted a number of phone calls over the last couple of weeks on the topic of business growth and social media.  During these calls we’ve received numerous questions that seem to pop up, again and again. Thus I thought it might be beneficial to share a couple of them.  For the purposes of this post, let’s address these questions with summary level responses and then over the near term, build each of the questions out into its own blog post.
There are hundreds of Social Media type sites, what is a good way to determine which are useful and which might be needless duplication?

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Five Overlooked Benefits You Need to Consider with Your Social Media ROI

1 June  2008 ~

Social media ROI Do you understand the benefit you should be getting from Social Media?  ROI, (Return on Investment) is a common measurement that evaluates the amount of “benefit” derived from an investment.  For instance, assume your social media marketing consists of spending 5 hours/week creating new contacts via Twitter, Linkedin and Facebook. Now, let’s assume your time is worth $200/hour. Across a year, your investment is roughly $50,000!  So… is it worth your time?

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