Social media sometimes requires that we communicate in short bursts. We literally have 3 seconds to “hook” someone’s interest, which is roughly a quick glance. Don’t believe me? Next time you are doing a search on Google, see how much time you spend looking through each of the results that show up. My bet is that you quickly glance at them until you find one that “hooks” you and you click on it. This is pretty similar to the way social media works too and we need to get used to communicating this way.