Why are you on Linkedin?  On the surface, this seems to be a simple question, only 5 words and none were larger than 10 letters long.  But it seems that whenever I ask that question, I’m asking something on par with the existential question of what is the meaning of life because the response I get 9 times out of 10 is a contemplative silence.  So I try to break the uneasy silence by asking another question, “what was your encouragement to register on Linkedin”, and with that usually a big smile appears and they say, “oh, I received an invitation to sign up”.   To which I reply, “that’s great, what are your goals for being registered on Linkedin”?  This time the responses range from that contemplative silence to the ambitious, “gain more clients”.