The “R” word is everywhere, the majority of Americans feel that the country is already in a Recession.  Even if it technically isn’t a recession, this perception can unfortunately become a self fulfilling prophecy as consumers scale back their spending, which in turn creates a ripple effect downward on the economy. In the face of economic uncertainty, some businesses will panic and falter, while others will stay on top of their business and sail right past their competition! Which one of those businesses will you be?