Communication and business effectiveness in our new world of Social Media is measured by a level of “being connected”.  Taken at face value Twitter is not unique, it is simply another method of communication. However, when you take a deeper look at Twitter, it is revolutionary.  It is an extremely powerful business communication tool that enables you to publish your thoughts on the fly to the world, or plug into the thoughts and information streams of other relevant parties and prospects.  Imagine having a loudspeaker plugged into all of your “connections”.  This would open up a whole new level of contact with your customers, your business partners and your employees. So, what is Twitter?