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31 December  2011 ~

 

“Those who cannot remember the past are condemned to repeat it.”  George Santayana

 We have lived through multiple technology shifts over the past 15 – 20 years. 

In the mid 1990’s, on a macro level, it was crystal clear the web would have a massive impact on the world and consumers.  Yet on a micro level, it took many years for various business verticals to figure out how they were going to utilize the web.  To this day, many niche business verticals still do not understand how to leverage the web.

Roughly ten years later in the mid 2000’s, social media started to gain momentum.  There were many early adopters, but on a macro level, social media did not become “mainstream” until roughly 2010.  Once again we saw the same issue – talk about social media was everywhere, but there was very little insight into how it will impact a specific business vertical.  Those companies that figured social media out prospered, while everyone else is still stumbling around somewhat confused by it.

Fast forward to today.  We are seeing another new tech emerge – mobile applications.  The marketing behind mobile apps has been massive… think “there’s an app for that” …and again, there are almost no recipes for success when applying it on a micro level, into a specific business vertical.   History is repeating itself again.  What are the opportunities? Where are they now?  What are the costs?  Taking a strategic look at the impacts of mobile apps on business will be one of our themes for 2012.  In our next post, we will review of some of the business basics as they relate to mobile apps.

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