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8 February  2011 ~

As we’ve seen in the last 12 months, social commerce sites like Groupon, LivingSocial and others have exploded.  To accentuate that explosion, the two majors posted Super Bowl Ads.  Groupon had 3 – 2 pre-game and 1 during the 3rd quarter, while LivingSocial had 1 pregame ad. 

The reaction to Groupon’s ad has been pretty vocal – with the high majority finding the “cleverness of saving something” – starting with saving the rainforest and saving Tibet but ending in saving money – very distasteful.  Looking at LivingSocial, its ad was just plain strange. 

So what do you think, did these ads contribute to the growth of Social Commerce or harm it?


About the CFO Strategist

Chris is very proud to add Best Selling author to his resume.  The book he co-authored, 42 Rules for 24 Hour Success on LinkedIn reached best seller status on Amazon, hitting a high of #68 across all of Amazon! Recently the book was included in the “Top 100 Best Social Media Books, Ever” list at #77

To purchase the book, please go to or to Amazon.

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