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8 February  2011 ~

As we’ve seen in the last 12 months, social commerce sites like Groupon, LivingSocial and others have exploded.  To accentuate that explosion, the two majors posted Super Bowl Ads.  Groupon had 3 – 2 pre-game and 1 during the 3rd quarter, while LivingSocial had 1 pregame ad. 

The reaction to Groupon’s ad has been pretty vocal – with the high majority finding the “cleverness of saving something” – starting with saving the rainforest and saving Tibet but ending in saving money – very distasteful.  Looking at LivingSocial, its ad was just plain strange. 

So what do you think, did these ads contribute to the growth of Social Commerce or harm it?

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About the CFO Strategist

Chris is very proud to add Best Selling author to his resume.  The book he co-authored, 42 Rules for 24 Hour Success on LinkedIn reached best seller status on Amazon, hitting a high of #68 across all of Amazon! Recently the book was included in the “Top 100 Best Social Media Books, Ever” list at #77 http://blog.mellowbillow.com/2009/08/17/top-100-best-social-media-books-ever/.

To purchase the book, please go to www.LinkToProsper.com or to Amazon.

To learn more about how to effectively use LinkedIn – we offer a free eCourse at www.42for24.com

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