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15 August  2010 ~

One of the biggest problems that businesses encounter with social media is they simply jump into it without any specific strategy or goals.  The overwhelming majority of businesses that have pursued this path have received only minimal benefits, if any.  Treat social media as you would any business initiative, be it a new financial reporting system or a new marketing program… start with a strategy! In this video post, we review some of things you might consider relevant for your strategy.

Do you have a business experience with social media?  Please feel free to share your perspective.

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