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13 July  2008 ~

cfo-post-linkedin.jpg Why are you on Linkedin?  On the surface, this seems to be a simple question, only 5 words and none were larger than 10 letters long.  But it seems that whenever I ask that question, I’m asking something on par with the existential question of what is the meaning of life because the response I get 9 times out of 10 is a contemplative silence.  So I try to break the uneasy silence by asking another question, “what was your encouragement to register on Linkedin”, and with that usually a big smile appears and they say, “oh, I received an invitation to sign up”.   To which I reply, “that’s great, what are your goals for being registered on Linkedin”?  This time the responses range from that contemplative silence to the ambitious, “gain more clients”. 

What is Linkedin?  To me, it is a place for business professionals to be “found” and “to find” people. As of the writing of this article, there are over 23,000,000 registered users on Linkedin.  Given that sheer volume, how are you going to get people to find you and more importantly, when they do find you, are you projecting the right brand that will help your chances for success?

What is your brand?  Whether we acknowledge it or not, each of us project our brand through everything we do, wear, touch or discuss.  Therefore as many famous marketers have said, You are Your Brand” and in this post, we’ll take a look at 25 things you can do to enhance your brand and enhance your ability to get “found” on Linkedin.

  1. Become a Thought Leader and find new relevant content that relates to your brand
  2. Search on Google and Technorati for stories 
  3. Check out the world of Podcasts on iTunes and see what audio is being uploaded
  4. Do a weekly scan of YouTube and see if there are any relevant videos
  5. Convert your new, relevant information into a thought provoking question on Linkedin Answers 
  6. Conversely, use some of that information to provide well thought through answers to Linkedin questions 
  7. Consider using this “fresh content” to set up your own blog and offer key insights into your expertise
  8. With your blog, use an easy to remember, content-appropriate domain name for your brand
  9. Use a professional looking layout that is easy to navigate & read
  10. Make sure your blog loads fairly quickly
  11. Register your site with all the top search engines
  12. Link your blog back to your Linkedin profile
  13. Use a specific name, relevant to your brand to name this link (i.e. Operations Guru.com vs My Blog)
  14. Utilize the “what are you doing” function on your Linkedin Profile BUT note only relevant things to your brand (not inconsequential ones)
  15. Along with your name, Linkedin provides you with a small area to describe yourself.  This is your “3 second pitch” – it is shown every time your name comes up.  Make sure you communicate your brand in this 8-10 word area.  For instance, replace “Owner Video Corp” with “Video Expert providing cost effective solutions to XYZ-type clients”.
  16. Add your Linkedin vanity URL to your email signature
  17. Add your Linkedin vanity URL to your business card 
  18. Linkedin allows you to email up to 200 people at a time – at some reasonable interval and when the information is relevant to your connections, communicate this information
  19. When you invite someone to get Linkedin to you, personalize the note.
  20. Provide Linkedin recommendations to people that you know very well.  People appreciate these very much and this usually turns into something that will get returned to you.
  21. If you are networking in person, be aware of your clothes and appearance.  They reflect your brand.
  22. Don’t seek business opportunities right off. Instead, seek areas of shared interest and build a relationship. 
  23. Try to always ask someone if there is something that you can do for them
  24. Prepare ahead of time and read the blogs or check out the web sites of key people that you ommunicate with.
  25. Don’t lie, don’t pitch and don’t spam.  Your brand should be that of providing value, not snake oil.
  26. Be Confident!

There are probably a bunch more good ideas and I welcome them all.  Feel free to comment and feel free to share this list.  All the best to developing your future success stories!

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4 Comments »

  1. Chris, good round-up. I agree that personalization is important, as a means to standout through LinkedIn or email.

    Comment by Dan Schawbel July 13, 2008 @ 9:27 pm
  2. This a a great list to establish yourself on LinkedIn and any social network that you join. The first tip I feel is the best, you need to become a “thought leader” to establish your personal brand. These social networks are a lot more powerful then most people think, with 23+ million people on just LinkedIn alone, thats huge potential to find, create and establish anything you want! At http://www.Brand-Yourself.com we aim to establish a student’s personal brand early so they can get the job of their dreams and love what they do. By establishing an online presence to control what comes up in Google while staying true to their brand, they should have no problem getting the job they want and deserve. For more actionable tips to strengthen your personal brand on the web please go to our blog at http://blog.brand-yourself.com.

    Comment by Trace Cohen September 15, 2008 @ 6:47 am
  3. […] – bookmarked by 4 members originally found by ReluctantRedneck on 2008-09-02 26 Personal Branding Tactics to Enhance Your Chances for Success … http://cfostrategist.com/?p=100 – bookmarked by 6 members originally found by lunoorg on […]

    Pingback by Bookmarks about Branding September 25, 2008 @ 2:45 pm
  4. nice post. thanks.

    Comment by autism symptoms January 1, 2011 @ 7:41 am

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