Do you remember the book, “Who Moved My Cheese” by Spencer Johnson?  Over the last 6 weeks, I’ve been very busy and had the opportunity to speak to numerous business leaders.  Based on these discussions, it is crystal clear to me that the significant majority of these leaders today, unfortunately fall into the category of “Hem” (the one who refused to look elsewhere for cheese after his cheese disappeared) when it comes to social media.  Social media is changing the business world, and given the Hem mentality, it is causing a lot of frustration for the business exec. Why is that?