I have been speaking to large numbers of CEO’s and other senior leadership and one thing stands out – a lack of a clear understanding of what social media represents.   To some it’s simply the new tech tool on the internet, to others, it’s something their kids use, while others are completely befuddled by it.  Unfortunately, with all the hype, the core of social media generally gets overlooked mainly because it is so subtle.  Social Media at its core is just that – “social” plus “media”.  It is a conversation across a variety of new media that have altered the way we communicate.  Put another way, social media is a conversation on steroids.  As business leaders, do we have daily business conversations and do these conversations lead to relationships and can these relationships lead to economic benefit?  The answer is yes, yes, yes and until the day we stop having business conversations, social media will be around, although it will always be in a constantly changing form.