A recent study by UberCeo.com, took a look at the social media profiles of all of the Fortune 100 CEO’s across sites like Twitter, LinkedIn, Facebook and Wikipedia.  As we’ve talked about here on this blog, at its basic level social media is a “conversation” and the benefit for a business is to engage in those relevant conversations that are already occurring online as they pertain to their business.   The goal for engaging in these “social media conversations” is simple – tap into a natural curiosity relevant to your business, grow that into a relationship and then over time convert that relationship into economic benefit.   Funny, if you take the term “social media” out of that last statement, isn’t this what most business leaders do on a daily basis anyway?  So we were excited to see the results of this study and learn how CEO’s are using social media to expand on what they are already doing on a daily basis.