Earlier this week, a friend was mentioning a discussion he had with a common acquaintance of ours.  This acquaintance, said, “he gave up on LinkedIn & social networking as he simply didn’t see any benefit for himself to continue to pursue it”.   This seems to be a common frustration, yet with LinkedIn now over 30,000,000 registered users and growing at more than 1.2 million users per month and having raised a roughly $100 million in venture funding, clearly they are doing “something right” for social networkers.  Let’s try to examine this dichotomy further.