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29 June  2008 ~

638594_sitewards_office.jpg Well, the first half of 2008 is just about in the books.  The economic issues that the country is facing in this presidential election year, has created an enormous amount of uncertainty.  Uncertainty tends to create a lot of angst, much of it deserving, but angst none the less, can cloud our ability as business leaders to think clearly and sometimes prevent us from seeing the forest through the trees.  As we embark into the remainder of 2008 and this “period of uncertainty”, perhaps we should stop, take a deep breath and “revisit things” that perhaps we didn’t spend enough time on before.  To contribute to the theme of stopping and revisiting, this post will take a brief look back at 5 key articles from the first half of 2008.

 
22 June  2008 ~

Corporate Budgeting It’s officially summer right now and with that change of season, comes another season that many of us dread… Budget Season! Did you know that only 1 in 3 companies enjoy an “accurate forecast” (accurate is defined as having actual results that are within 5% of projection)? Budgeting in general, is like having a GPS for your business.  If your GPS weren’t accurate, wouldn’t you fix it or would you rather continuously end up in the wrong place?  Forget about the dread and dismal results, these can be fixed and yield big improvements in your business.

 
15 June  2008 ~

linkedin tips Linkedin is a business tool just like your cell phone or your PDA.  It is not a magic elixir. It can function exceptionally well in a variety of ways but it can’t be everything to everyone.  Even with over 25 million users, people are still trying to figure out the most effective ways to use it.  One thing is for sure, it functions best as a “precision-type” tool, (i.e. reach a specific person, learn a specific bit of info).  If you are looking for something to “carpet bomb” and work as a mass market broadcast, there are more effective tools than Linkedin.  So… let’s jump in and take a look at 101 tips to help make your Linkedin experience as effective as possible.

 
8 June  2008 ~

Social Media Questions I’ve co-hosted a number of phone calls over the last couple of weeks on the topic of business growth and social media.  During these calls we’ve received numerous questions that seem to pop up, again and again. Thus I thought it might be beneficial to share a couple of them.  For the purposes of this post, let’s address these questions with summary level responses and then over the near term, build each of the questions out into its own blog post.
There are hundreds of Social Media type sites, what is a good way to determine which are useful and which might be needless duplication?

 
1 June  2008 ~

Social media ROI Do you understand the benefit you should be getting from Social Media?  ROI, (Return on Investment) is a common measurement that evaluates the amount of “benefit” derived from an investment.  For instance, assume your social media marketing consists of spending 5 hours/week creating new contacts via Twitter, Linkedin and Facebook. Now, let’s assume your time is worth $200/hour. Across a year, your investment is roughly $50,000!  So… is it worth your time?