By now, based on the hype, we are all somewhat aware of the potential that web 2.0/social media can offer our businesses.  However, after speaking to various groups over the last couple of weeks, two things are becoming very apparent; many people are struggling to understand where to begin and just as many are simply trying to find out which sites to participate in. In this post, I will offer you guidance to help minimize your overwhelm and guide you through the Social Media puzzle.

There’s so many more ways a business may want to use a tool like Twitter. It can be an incredibly powerful marketing & community building tool that has the ability to go viral!  Thus the goal of this exercise was to identify 50 ways that businesses can benefit from Twitter.  Not all of these ways are going to apply to all businesses, but in aggregate, each business should be able to find numerous ideas from this list to help them benefit.  One quick caveat, if you’re in the type of business where you can’t afford to get a bit personal, you probably shouldn’t use Twitter.