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29 February  2012 ~

Mobile App Marketing


Whether you’re planning for your first mobile app or have several apps under your belt, there are certain questions that you should contemplate in order to increase your app’s opportunity for success.

Let’s jump in and take a look at them…

31 January  2012 ~

Learning the basics of Mobile - 3g, 4g, WiMax

You’ve heard these acronyms used a million times.  You see them on TV commercials, billboards, even on the top bar of your smartphone display.  These descriptions serve as the latest and greatest bragging tools for different mobile phone carriers. But what do they mean? 

In short, these terms refer to the speed of the wireless mobile networks your phone utilizes for performance and coverage.  Every time there is a faster network, expect to see a new acronym. 

16 January  2012 ~


Imagine if there was a way to be in front of a potential client at the moment when they really should be speaking with you and then being able to filter all of the possible requests so that clients who meet the right criteria deliver their detailed information right to you.  Wow, that sounds really innovative!  Essentially that is the promise that mobile apps are offering to business today.  There is a tremendous amount of awareness about mobile apps, but very little insight as to how they can work or benefit business growth.  In this post, we begin to get acclimated to the mobile app world from a business perspective

31 December  2011 ~


“Those who cannot remember the past are condemned to repeat it.”  George Santayana

 We have lived through multiple technology shifts over the past 15 – 20 years. 

In the mid 1990’s, on a macro level, it was crystal clear the web would have a massive impact on the world and consumers.  Yet on a micro level, it took many years for various business verticals to figure out how they were going to utilize the web.  To this day, many niche business verticals still do not understand how to leverage the web.