Over the last couple of weeks, I have met with people that are working on some very interesting things.  One of the most interesting meetings I participated in, consisted of a “deal broker” that has sold tens of millions over the last two decades and “a business relationship broker” that has built a very powerful networking group.  The people I met with were highly energetic, initiative driven individuals who are building out their revenue plan including beginning to leverage social media.  A big topic for discussion in that meeting as well as almost all the others I’ve been part of recently was, “what can I do via the web to enhance growth potential”?

 By now, based on the hype, we are all somewhat aware of the potential that web 2.0/social media can offer our businesses.  However, after speaking to various groups over the last couple of weeks, two things are becoming very apparent; many people are struggling to understand where to begin and just as many are simply trying to find out which sites to participate in. In this post, I will offer you guidance to help minimize your overwhelm and guide you through the Social Media puzzle.

There’s so many more ways a business may want to use a tool like Twitter. It can be an incredibly powerful marketing & community building tool that has the ability to go viral!  Thus the goal of this exercise was to identify 50 ways that businesses can benefit from Twitter.  Not all of these ways are going to apply to all businesses, but in aggregate, each business should be able to find numerous ideas from this list to help them benefit.  One quick caveat, if you’re in the type of business where you can’t afford to get a bit personal, you probably shouldn’t use Twitter.