I had some interesting discussions this month with people who I believe are looked upon as “business leaders”.  Interestingly, while they all had a certain curiosity about social media, they really didn’t see it impacting them and they were all very quick to dismiss it in its current form.  Based on my speaking to large groups of mid market CEO’s, unfortunately this response seems consistent in the business place today (which can be very detrimental to a business’ relevance).  So in this blog post let’s review the first two ways to help businesses learn to leverage social media.