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30 May  2010 ~

Quick Post this week…  Interesting to see the valuations that social media companies are getting these days.  April 18, 2010, Groupon valued at $1.35 billion.  Facebook’s valuation has been between $4 and $14 billion over the last two years. In September of 2009, Twitter received a valuation of $1billion without having a revenue model.

18 April  2010 ~

Are you registered on LinkedIn?  The common problem for business people is that they’ve registered an account, spent some time tweaking it, accept and send invitations but beyond that, they are not really sure what else there is to do AND how it can benefit them.  

Therefore, I offer my list of 51 things to do with your LinkedIn Account.

11 April  2010 ~

We live in an era of rapid business change.  Over the last ten years there have been significant impacts like: the web, Y2K, 9/11, Sarbanes Oxley and now social media.  One thing is for sure, best of class companies continue to evolve with the times to maintain their competitive advantages.  Today, everyone is talking about social media but can it really impact business operations and process excellence?

4 April  2010 ~

The “social” side of social media is relatively simple to do, yet when social media is used for business, generating success requires a more “sophisticated” approach.  For our next book, we are gathering some business social media success stories and will share them from time to time. In today’s post, we look at the success of Cripple Creek BBQ and John Lynch, who attributes 90 percent of his sales directly to his social media campaign.  

21 March  2010 ~

CFO Strategist - Going Viral

We’ve all seen viral videos, as a matter of fact so have thousands of other people too.  Having thousands or even millions of people watching, sharing and talking about a particular video is actually relatively unique, even if the phrase “viral video” is quite common.  What is it that enables something to get “viral”?  In this post we take a look at three different types of videos that have gone viral and identify some of their key characteristics.

7 March  2010 ~

A couple of months back, I flew in to speak to a crowd of business execs down in the Deep South. It was a rainy and raw day, really the type of day that made you want to roll over and go back to sleep but a larger than expected sized group turned out. I started off that speech with a simple question – “What is Social Media”?

26 February  2010 ~

Social media sometimes requires that we communicate in short bursts. We literally have 3 seconds to “hook” someone’s interest, which is roughly a quick glance. Don’t believe me? Next time you are doing a search on Google, see how much time you spend looking through each of the results that show up. My bet is that you quickly glance at them until you find one that “hooks” you and you click on it. This is pretty similar to the way social media works too and we need to get used to communicating this way.

31 January  2010 ~

bigstockphoto_online_deal_559025.jpg I have the distinct pleasure of exchanging ideas with one of today’s most thought provoking strategists and futurists – Terrence (TJ) Kelly.  Recently we talked about the possible impact social media could have on the “Sales Rep” model.  Below is a guest post from TJ that begins to explore an issue which many executives may soon have to address.

31 December  2009 ~

final-2009-blog-post.jpg LinkedIn should be thrilled with their success in 2009, having grown well over 100% to end the year with over 53 million registered users.  Rapid growth usually leads to significant changes and LinkedIn certainly provided them in 2009. While we were pleased with the majority of them, there were others that we feel perhaps missed the mark. Let’s take a look…

30 November  2009 ~

social-media-strategy-jpg.jpg Do you remember the book, “Who Moved My Cheese” by Spencer Johnson?  Over the last 6 weeks, I’ve been very busy and had the opportunity to speak to numerous business leaders.  Based on these discussions, it is crystal clear to me that the significant majority of these leaders today, unfortunately fall into the category of “Hem” (the one who refused to look elsewhere for cheese after his cheese disappeared) when it comes to social media.  Social media is changing the business world, and given the Hem mentality, it is causing a lot of frustration for the business exec. Why is that?

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