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University of Florida MBA Program Professional Development Day – Sept. 2010

6 September  2010 ~

On September 3, 2010, the University of Florida MBA Program held their Professional Development Day for which I had the privilege to Keynote.

The title of the presentation was Managing Career Development through LinkedIn and Social Media.  Below is the presentation along with a video snippet of the presentation.

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Video Post – Successful Social Media for Business Starts with This

15 August  2010 ~

One of the biggest problems that businesses encounter with social media is they simply jump into it without any specific strategy or goals.  The overwhelming majority of businesses that have pursued this path have received only minimal benefits, if any.  Treat social media as you would any business initiative, be it a new financial reporting system or a new marketing program… start with a strategy! In this video post, we review some of things you might consider relevant for your strategy.

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Social Media Success Story – Berry Chill, Yogurt Couture

28 July  2010 ~

 

The “social” side of social media is relatively simple to do, yet when social media is used for business, generating success requires a more “sophisticated” approach.  For our next book, we are gathering some business social media success stories and will share them from time to time. In today’s post, we look at the social media success of Berry Chill.

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Everything You Wanted To Know About Groupon And Group Buying Sites – Part 1

27 June  2010 ~

The explosive growth, rapid revenue generation and HUGE business valuations have definitely attracted a lot of attention to some relatively new group buying sites. 

While the concept itself is certainly not new, the buzz around the growth potential is new, and a lot of that can be traced to the use of social media in these business models.  In some ways, these are really the first sites tied into social media that are generating significant direct response revenue.  Heck, Groupon is less than 2 years old and has already raised more money with a higher valuation and will gross more than almost every other social media site except for perhaps Facebook.

On the surface, these sites seem ridiculously simple to start, operate and grow but as we all know, still waters can run deep and there really is a lot to learn about these sites.  The goal of this post is to begin to share a large group of links that dig into some of the many facets of this business model, as well as Groupon, the leading company in this space. 

 

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How Does a Business Choose Which Social Media Sites to Participate On?

13 June  2010 ~

CFOStrategistPrior to one of his recent social media presentations, Chris spent time talking one-on-one with some business owners.  The questions they all seemed to have was, “which social media sites should my business consider participating on”?  So what’s the answer, Facebook, Twitter, YouTube, LinkedIn or something else?

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Are Valuations Too High (Again) for Web Based Businesses?

30 May  2010 ~

Quick Post this week…  Interesting to see the valuations that social media companies are getting these days.  April 18, 2010, Groupon valued at $1.35 billion.  Facebook’s valuation has been between $4 and $14 billion over the last two years. In September of 2009, Twitter received a valuation of $1billion without having a revenue model.

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LinkedIn for Business – 51 Ways to Benefit

18 April  2010 ~

Are you registered on LinkedIn?  The common problem for business people is that they’ve registered an account, spent some time tweaking it, accept and send invitations but beyond that, they are not really sure what else there is to do AND how it can benefit them.  

Therefore, I offer my list of 51 things to do with your LinkedIn Account.

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5 Ways Social Media Can Increase Performance Improvement in Companies

11 April  2010 ~

We live in an era of rapid business change.  Over the last ten years there have been significant impacts like: the web, Y2K, 9/11, Sarbanes Oxley and now social media.  One thing is for sure, best of class companies continue to evolve with the times to maintain their competitive advantages.  Today, everyone is talking about social media but can it really impact business operations and process excellence?

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Social Media Business Success Story – Cripple Creek BBQ

4 April  2010 ~

The “social” side of social media is relatively simple to do, yet when social media is used for business, generating success requires a more “sophisticated” approach.  For our next book, we are gathering some business social media success stories and will share them from time to time. In today’s post, we look at the success of Cripple Creek BBQ and John Lynch, who attributes 90 percent of his sales directly to his social media campaign.  

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Social Media Lesson – Characteristics of “Viral”

21 March  2010 ~

CFO Strategist - Going Viral

We’ve all seen viral videos, as a matter of fact so have thousands of other people too.  Having thousands or even millions of people watching, sharing and talking about a particular video is actually relatively unique, even if the phrase “viral video” is quite common.  What is it that enables something to get “viral”?  In this post we take a look at three different types of videos that have gone viral and identify some of their key characteristics.

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