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Business Basics of Using Mobile Apps

16 January  2012 ~

 

Imagine if there was a way to be in front of a potential client at the moment when they really should be speaking with you and then being able to filter all of the possible requests so that clients who meet the right criteria deliver their detailed information right to you.  Wow, that sounds really innovative!  Essentially that is the promise that mobile apps are offering to business today.  There is a tremendous amount of awareness about mobile apps, but very little insight as to how they can work or benefit business growth.  In this post, we begin to get acclimated to the mobile app world from a business perspective

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Business Impacts from Mobile Apps – History Repeating itself?

31 December  2011 ~

 

“Those who cannot remember the past are condemned to repeat it.”  -George Santayana

 We have lived through multiple technology shifts over the past 15 – 20 years. 

In the mid 1990’s, on a macro level, it was crystal clear the web would have a massive impact on the world and consumers.  Yet on a micro level, it took many years for various business verticals to figure out how they were going to utilize the web.  To this day, many niche business verticals still do not understand how to leverage the web.

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Maximizing Your Online Business Relevance Starts with a Simple 3 Step Process

27 November  2011 ~

 

This is the biggest online weekend of the year for retailers – Black Friday, Small Business Saturday and Cyber Monday.  If you have a business, you need to maximize your online relevance and be ready to meet the hoards of customers that are looking to make purchases from your business.   Is your business currently doing this?  Do you know what to do to have customers find you online?  If not, you may want to leverage the following simple path to keep your competitive edge

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Steve Jobs – Remembering his Insight and Creativity

6 October  2011 ~

By now, we’ve all heard about the passing of Steve Jobs.  While it was not unexpected, it is still a monumental moment in our lives.  In short, he was our era’s Thomas Edison and Henry Ford.

The funny thing if you reflect back to circa 1990, was that Jobs while recognized for founding and growing Apple, was in some ways considered a “has-been”.  He credits this time in his life as being his most creative… and clearly history has shown what he creative powers were capable of achieving.  Thus, I thought it would make sense to show some of this creativity and insight in this post.

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2011 Professional Development Day at University of Florida

10 September  2011 ~

Sept 9, 2011 – University of Florida Graduate Program Career Development Day – Social Media

Once again, I had the pleasure and privilege to address the University of Florida Graduate Business program on the topic of social media.

This year the flow was based on questions provided by the graduate students before the presentation.  Questions included:

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5 Tips for Using Elance Effectively to Find Resources

21 June  2011 ~

A couple of weeks back, a friend of mine asked if I could recommend a low cost but responsible and proficient resource.  She had read the 4 Hour Work Week by Tim Ferris and wanted to begin to implement it.  I thought about it and then asked if she had considered Eance.com?   She was familiar with it but wasn’t real sure how to use it effectively and she asked for my suggestions.

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LinkedIn IPO & Their Long Term Prospects

22 May  2011 ~

 I find myself in a bit of unique position.  I have no affiliation whatsoever with LinkedIn but I’ve spent the better part of the last 5 years focusing on LinkedIn.  During this time, I co-wrote the Amazon best-selling book – 42 Rules for 24 Hour Success on LinkedIn.  From the publishing of that book, I’ve had the opportunity to speak to thousands of current and potential LinkedIn users and learn about their usage or lack thereof.  So given this insight, what is my take on LinkedIn’s IPO?

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The Impact of the iPad – One Year Later

7 April  2011 ~

By now, we all know the Apple story.  Their success has continued with their most recent gadget, the iPad.  Even with competitors coming out with their own tablets, Apple is still dominating.  The iPad was originally released about a year ago and I was looking for information related its business impact one year later and came across this presentation which I thought was worthwhile sharing.   So what do you think about the iPad – is it a great business tool or merely just a tool with great hype?

iPad: One Year Later
View more presentations from Raven Zachary

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Social Commerce & the Super Bowl – Were these ads timely or tasteless?

8 February  2011 ~

As we’ve seen in the last 12 months, social commerce sites like Groupon, LivingSocial and others have exploded.  To accentuate that explosion, the two majors posted Super Bowl Ads.  Groupon had 3 – 2 pre-game and 1 during the 3rd quarter, while LivingSocial had 1 pregame ad. 

The reaction to Groupon’s ad has been pretty vocal – with the high majority finding the “cleverness of saving something” – starting with saving the rainforest and saving Tibet but ending in saving money – very distasteful.  Looking at LivingSocial, its ad was just plain strange. 

So what do you think, did these ads contribute to the growth of Social Commerce or harm it?

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11 Beneficial Things to Do with LinkedIn in 2011

8 January  2011 ~

The evolution of LinkedIn has been very interesting.  The growth rate has been very strong – over 90 million registered users but the question remains, how are business people using it for benefit? 

The “average” registered user signs up for an account, briefly works on their profile, connects to a bunch of people immediately but then does little more than connect or accept invitations haphazardly.  The real question I pose is how many, of the 90 million users, are “average” vs “above average” and generating benefits?  To help users achieve benefits, I offer 11 beneficial things to do with your LinkedIn account in the new year of 2011.  Take a look at the list below and see how these can help you.

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