A recent study by UberCeo.com, took a look at the social media profiles of all of the Fortune 100 CEO’s across sites like Twitter, LinkedIn, Facebook and Wikipedia. As we’ve talked about here on this blog, at its basic level social media is a “conversation” and the benefit for a business is to engage in those relevant conversations that are already occurring online as they pertain to their business. The goal for engaging in these “social media conversations” is simple – tap into a natural curiosity relevant to your business, grow that into a relationship and then over time convert that relationship into economic benefit. Funny, if you take the term “social media” out of that last statement, isn’t this what most business leaders do on a daily basis anyway? So we were excited to see the results of this study and learn how CEO’s are using social media to expand on what they are already doing on a daily basis.
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This is one of the worst economic environments in the last 30 years with an unemployment rate that is still too high to generate the recovery everyone desires. We have spoken with quite a few CEO’s recently about what they are seeing in terms of how job seekers are altering their approach in this difficult environment and what they see as the impact from social media. At the same time, we also noticed the buzz that Jamie Varon was creating with her public quest to land a job with Twitter and her new web site called www.TwitterShouldHireMe.com . So given these perspectives, are resumes still relevant?
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This week, the Masters are taking place and you would need to live in a cave not to hear about it or Tiger Woods …and that got me thinking. Anyone can play golf, albeit at different levels, but ANY one can play. It’s the same thing with Social Media, anyone can do it but not everyone can perform at the same level or achieve the same results. Having spoken to many CEO’s over the last few months, it is very clear that a lot of confusion exists in the business world, regarding what Social Media can achieve and WHO can actually achieve those results. “Awareness of social media” (i.e. we’ve heard the names of the sites or we may tentatively use a particular site) is not the same thing as “a business understanding of social media”. Think of it this way, Social Media metaphorically is like golf, anyone can do it, but if you are teeing off on the 72nd hole of the Masters, do you want your cousin’s college age kid or Tiger Woods playing this most important hole for you?
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Guest Post by David M. Schwartz. Today, we are all dealing with the financial meltdown and economic woes. Clearly, it was much more comfortable negotiating when the economy was in much better shape. The painful truth is that when faced with adversity—such as a recession or a dip in the job market—the natural tendency is to retreat to a defensive position, rather than mount an all-out attack. Candidates should never settle for less than they are worth. If they don’t ask – they don’t get. There are jobs and new opportunities out there for those who stay focused, keep a positive mental attitude and remain proactive. Candidates just need to learn how to “play the game”.
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We learn from the history books that JFK was effectively the first President who understood and effectively used the new medium of TV. Today, the new media is Social Media and it is about enhanced communication. It is clear that President Obama understood that and is our de-facto first Social Media President. In this post, we’ll take a high level strategic perspective of how Obama leveraged social media and see if we can use some of the same strategies for our business.
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The economy is rough and the news from this past week was very discouraging. Recently my first book on LinkedIn – 42 Rules for 24 Hour Success on LinkedIn (available on Amazon) was published and because of that, I have been invited to speak to job seekers about things they can do to help them shorten their career transition.
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It’s simple to use, takes only a few seconds to do and it is totally addicting. No it is not a drug, it is Twitter. This micro-blog/social network has been experiencing rapid growth & acceptance. When the terror attacks happened in Mumbai, news started flowing almost immediately through Twitter. The power of communication on Twitter is so strong, that Barack Obama used it during his campaign with over 160,000 followers who received his announcements. Given all this exciting growth, perhaps it’s time to peel back the layers and begin to generate some insight into what this all means.
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As we exit 2008, it will certainly go down in history as one of the most historical yet challenging years in recent memory. However, even as we put the year’s challenges behind us, business-wise, there are still many uncertainties that abound, which will certainly impact us in 2009 and beyond. Let’s take a look at some of them.
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Have you ever wondered about success, either for yourself or what has helped someone else? Have you ever tried to uncover whatever “it” is that catapults some individuals to success and leaves most others stuck on the launch pad. Since this blog focuses on a variety of perspectives that can enhance the success of senior business leader, we are going to focus on a book about success and an interesting perspective it offers. Malcolm Gladwell, the author of Blink and Tipping Point, is out with his latest work titled “Outliers: The Story of Success”. In the marketing of this book he caught my attention. He noted that success isn’t directly attributable to intelligence and ambition, but to things that surround us like customs, family, quirks of timing or perhaps the year we were born. So does this book have the “huh factor” and does Mr. Gladwell deliver?
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This post is going to deviate from the norm and not focus on business. Instead, I will share my experience of watching (from a distance) the shuttle Endeavor launch on Friday evening. If the opportunity ever comes up for you to see one of the remaining shuttle launches, and the weather cooperates, you will be in for an awe inspiring event. As many of you know, NASA has shied away from night launches since the Columbia accident. Thus Friday night’s launch was a very rare occasion.
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